How You and Your Networks Can Help
What are your “networks?” Many people immediately think of their workplace or their friends on social networking sites. Are you part of a Book Club? An amateur sports team or choir? Do you have family who live in town and enjoy the arts? Our ArtsWave Ambassadors are finding ways to share their personal passion for the arts and support ArtsWave’s community campaign.
To reach more individual donors outside of the traditional workplace campaigns,
ArtsWave is leveraging an online giving platform and activating an amazing new group of volunteers. ArtsWave Ambassadors can create their own micro-campaign online in just a few minutes and ask their personal social network to help them reach their goal. Gifts to these micro-campaigns feed into the overall campaign goal.
Last year, a few volunteers tested the tool and ArtsWave sent out a small request towards the end of the campaign. In thinking about how to improve results this year, Campaign Cabinet member Libby Korosec reached out to the members of the ArtsWave Young Professionals committee for their perspective on giving online.
“Almost everyone in the room had made a gift online in the past year,” notes Libby. “Most said they had responded to requests that came from a close friend or family member, or to organizations with which they had a special connection.” The committee also talked about the importance of offering appealing benefits to donors, and connecting their gift to someone who is personally impacted by the organization.
ArtsWave has created an Ambassador Toolkit with step-by-step instructions, tips on how to run a personal micro-campaign, and sample communications. To further encourage giving, The Carol Ann and Ralph V. Haile, Jr./US Bank Foundation is offering a $100,000 challenge grant to match new and increased gifts from community members. Are you game?
It's easy to become an Ambassador! Contact Maddie Grant at Maddie.email@example.com.